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VWV
VWV was a law firm ready for change, but not at the cost of its legacy. Our client wanted a new, distinctive and decidedly unstuffy identity that preserved the credibility they’d built over decades. Striking that balance was right in our wheelhouse.
Outcomes
- A bold and beautiful new brand identity
- Cohehisveness between internal evolution and external presentation
- Consistent brand experience across every touchpoint
Brief
An initial brief to refine VWV’s brand identity quickly evolved into a full rebrand as they sought a more modern and distinctive identity to align with their new strategic direction.
Context
Amid significant transformation - renovating offices and repositioning the business - VWV initially approached us to finalise a brand identity they felt comfortable with. However, through close collaboration, they embraced a bolder vision and opted for a complete rebrand that better reflected their evolution.
Creative Solution
VWV’s guiding principles (partnership, knowledge, impact) shaped their new identity, symbolised here by three dots in the brandmark. A deep navy, hand-drawn typeface conveys reliability and is balanced by a contemporary primary palette of cyans and greens, complemented by a vibrant nine-shade secondary palette. The angular letterforms extend across all branded collateral, where sharp, well-lit sector-specific photography is dynamically spliced with bold text and brightcolour accents, creating a fresh and cohesive visual language.
Ready to start your next creative project?
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every step of the way.
